I have been compelled to write a ‘the thing about blogs’ due to the number of conversations I have had recently with small business owners.
Many of you have expressed concerns about your websites, emphasising the fact that they look sharp but, in reality, are nothing more than brochures – fancy shop fronts that are unable to be found on the internet by potential customers.
And the thing about blogs is that the key to an effective website is the keyword count.
The more keywords you can rank for, the better the website will perform, and the further up the Google rankings your business will go.
The Google algorithm is looking for authentic websites with lots of helpful information, and that means adding more content.
To be able to add more content to your website, you need a page, or pages, to facilitate regular content.
No keyword avenue?
Upon digging further into the reasons behind these concerns, it is apparent that website design companies are building superb-looking websites for their customers with no outlet for expanding the keyword range.
This means, in many cases, that the customer is left with no avenue to add keywords in order to expand the reach of the website. The foundations are there, but there is no facility to grow the website and increase its ranking factor with a good keyword strategy and link-building opportunities.
What a website needs is a blog or a news page that can be used as part of a keyword strategy.
The thing about blogs is the keywords.
A blog page opens up the opportunity to add more keywords, internal and external links, and incorporates social media platforms to assist with those all-important referring domains.
To become relevant and attract customers, a website needs to evolve beyond an attractive landing page.
Generally, the more keywords a website optimises for, the higher the potential for it to rank on the first page of Google.
When Google crawls your website, it searches for a number of factors to determine a website’s ranking score; to determine how relevant the website is to a particular industry or subject. And one of those things is keyword count.
The thing about blogs and increasing the keyword count
Only a select few are privy to the secrets of Google’s algorithm, but those of us with experience in building websites can see patterns and similarities between websites that do particularly well and those that fail miserably
The thing about blogs is that, in nearly every case, an extensive blog/news page stands out as the fundamental aspect of the most successful websites.
Not only do the best websites incorporate videos and regular social media posts to help promote the website by linking back to the URL, but they are also regularly updating the website with news feeds, blog posts about trending articles, press releases surrounding the latest developments, and using infographics as a way to explain how things work.
The thing about blogs is that they speak volumes for your business when written well and optimised correctly, and they can really help to get more keywords onto your pages.
Facilitate Ranking factors with a blog page.
In the algorithmic world of search engines, it’s easy to see where creative copywriting sits and how keywords can help to facilitate ranking factors.
Today, there are many ways in which marketers can engage online audiences, but the general idea of maintaining the reader’s attention has always been at the core of copywriting.
Keyword Strategy
When writing content for a blog or news page, you should first consider what keywords you are looking to rank for.
Use keyword research tools to determine keyword variations, keyword difficulty, and the volume of search results on SERPs.
The more popular a search, the higher the difficulty ranking.
Long-tail keywords are more specific and they attract a more determined and focused audience.
The thing about blogs and the %-age factor.
The two main factors you have to consider with long-tail keywords for your blog are as follows:
- The ability to rank for a keyword.
The lower the difficulty rating, the greater the chance you have of ranking for the key phrase.
- What are the chances of your audience finding you?
If you optimise for single, highly competitive words – short-tail/head keywords – there is very little chance that your website will be able to achieve the kind of conversion rate you are looking for.
If you want your audience to find you, define; be specific.
Don’t kid yourself, the competition is too strong to be messing with head keywords.
Do some research, consider your target demographic, and get into the mind of your customers – What are they looking for? – and compile a list of long-tail key phrases to integrate into your content strategy.
Here is what SEO experts have to say on the subject: https://yoast.com/focus-on-long-tail-keywords/
More is better.
Long-tail Keywords for Authority
We know that the 3 most important things to increase domain authority and, ultimately, increase traffic to a website are as follows:
- Referring Domains – These are other websites that contain your website URL.
- Backlinks – These are when someone clicks on the aforementioned URL that leads to your website’s pages
- Content – a website is all about being an authority on any given subject, whether it be sandwiches, quantum physics or Thai boxing, Google wants to see some content to back that up; proof that your website should take the top slot on its pages.
The thing about blogs is that the content is a more malleable area. It is the area which allows you to utilise your keyword research; it gives you authoritative control if you use the right keywords, the relevant long-tail keywords.
The thing about blogs is that WASH Digital is here to help.
If you are looking to add a news feature or blog to your website or simply struggling to find the time to produce endless streams of engaging content for your desired audience, we are here to help.
We are here to help with keyword research, analytics, strategies and creative copywriting for all industries.
We are cost-effective, efficient and deadly with words – https://washdigital.co.uk/contact-wash-digital/