Kate Fletcher Paintings
We created a custom WordPress eCommerce website for Kate Fletcher, a Nottingham-based watercolour artist known for her expressive still life paintings. The website was designed to reflect Kate’s artistic style through a clean, minimal layout that puts her work at the forefront. It includes a fully integrated WooCommerce shop to sell both original artwork and prints, along with clear navigation, mobile optimisation, and essential pages such as About, Contact, and a blog section for updates and exhibitions. The site is easy for Kate to manage herself and provides a professional online presence that helps her connect with collectors and grow her audience.
Kate Fletcher Paintings Case Study
Following the initial build, we implemented a range of tailored features to ensure the website delivered both visual impact and functionality. Custom code was integrated to allow for a smooth product filtering experience, improved gallery presentation, and cleaner page transitions, all without compromising site speed. We set up a secure WooCommerce system connected to Stripe for seamless payment processing, enabling Kate to sell both physical and digital products directly through her website. The design was carefully crafted to echo the soft, natural tones of her artwork, using ample white space and elegant typography to keep the focus on the paintings. We also added functionality for future blog posts and events, giving Kate the tools to keep her audience engaged. The end result is a refined, artist-led platform that supports sales, storytelling, and long-term growth.
Introduction
Kate approached us with a clear vision for a calm, elegant website that would showcase her art and support the growth of her business.
Approach
From the outset, our approach was collaborative and considered. We took time to understand Kate’s goals and worked methodically to ensure every stage of the process aligned with her vision.
Collaboration
We maintained close communication throughout, offering creative input and responding quickly to feedback. Kate was involved at every step, and her insight directly shaped the direction of the design and build.
Client-Centric
We pride ourselves on being client-led — offering guidance, staying flexible, and ensuring our clients always feel supported and in control. Every decision made was with Kate’s needs at the centre of the process.